We will never comprise on our integrity.
We will always be driven by the needs of our customers and strive to exceed their expectations every time.
We will always strive to provide all relevant information to the customer and each other up-front.
We will cultivate teamwork and encourage everyone to participate in continuous improvement of our products and processes.
We will respect the law and work towards making all our actions prudent and compliant.
Individually and as an organisation, we will look for ways to improve our skills in order to serve our customers better.